Internet Marketing 2

STEP Analysis

The STEP analysis of the Colorado Creative Music aims at analyzing macro-environmental factors of the music business the company is engaged into. These factors fall into political, economical, social and technological groups (Pearce, Robinson, 2000).

Political factors affecting music business in whole and CCM in particular: strong political stability in the United States; regulatory and legal issues concerning music business including copyright laws for copyright protection of both music writing and recording, copyright-related legislation touching upon the issue of virtual internet promotion and distribution, such as The Audio Home Recording Act (1992), No Electronic Theft (NET) Act (1997), “The Digital Performance Right in Sound Recordings Act (DPRSRA) 1995, The Digital Millennium Copyright Act, “Pending legislation: Music Online

Competition Act and the Consumer Broadband and Digital Television Protection Act (CBDTPA)” and others. Environmental regulations and employment requirement do not affect business CCM is engaged into. As for the tax policy, in 2000, from total income of $216,614.05 the company had to pay $4,744,97 of taxes, which is not high rate and amounts to nearly 2 percent from the total income. In whole, it should be noticed that political factors are favorable for music recording industry and for CCM particularly.

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Here are the next 6 winners of this year’s 2007 college football bowl game results:

Independence Bowl - Alabama Hangs on to Outlast Colorado, 30-24

First-year coach Nick Saban’s Alabama Crimson Tide jumped to a 27-0 lead against Colorado and then let the Buffaloes back into the game before winning, 30-24. John Parker Wilson was 13-of-15 for 185 yards and 3 touchdowns in the early going, and Alabama piled up 285 yards of offense in the first half.

Both teams made enough mistakes to lose, but Colorado was able to make a game of it when the Buffaloes figured out that they could not beat Alabama’s linebackers to the corner. Once Colorado spread out the Tide’s defense they were

able to run the ball.

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If you’re thinking of starting a web based business or already have one up and running, one of your primary objectives is probably to make money. You know your competition is fierce. You may try every possible avenue of exposure, and come up with lots of visitors but not a lot of income. You’ve got the traffic, you’ve got the product, so what gives?

There is one question which embodies the secret to your success on the net. That question is, what is niche marketing?

One of the most common mistakes made by marketers is to believe that everyone wants his product. So many start out hoping to cash in on the millions of prospects, or end up waiting

for months on end as their dreams fail to materialize.

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What do your readers want? Useful, beneficial information. What do you want? To build traffic, build your list, and sell products or services. Step though the 4 Cs-color, clarity, cut, and carat-to ensure your content is useful, beneficial, engaging, and keeps ‘em coming back for more. Remember, developing high-quality content is key for traffic-building strategies such as publishing articles, posting blog entries, and adding fresh content to your website to entice visitors (and search engines) to return again and again.

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When we need a quick piece of information, a trip to the internet usually will get the job done. Many people use Google. Google prides itself on prioritizing the return of search results to optimize relevance.

Google recognizes that people are only willing to look at the first few tens of results and are not going to work through millions, thousands, or even hundreds of hits. Because of this, as the collection size grows, search engines need tools that have very high precision (number of relevant documents returned, say in the top tens of results). Indeed, search engines want the notion of “relevant” to only include the very best documents since there may be tens of thousands

of slightly relevant documents.

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